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Use The Product

February 21, 2008
0:000:00

The other day, I read about a soap manufacturer who wanted to sell more soap, but because he thought there was no room for improvement to slogan on the box red, as we couldn't improve our product, we improved the box. Christians do that sometimes, if you can't fix what's on the inside, make the outside look as good as possible. Now that may be okay in terms of selling the Christian faith, but if we sell a product without using the product, you can become a kind of pyramid scheme where everybody is trained in selling and nobody is a user. Evangelism is important, but if the only thing you know is how to share your faith, don't bother. Use the product before you try and sell it or you'll end up just selling a box. I'm Steve Brown of Key Life Network. You think about that. Visit Key Life on the Internet at keylife.org.